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MANATEE COMMUNITY FCU SELECTS DIGITAL ONBOARDING INC. TO GROW NEW MEMBER ENGAGEMENT AND SATISFACTION

Authored By: Manatee Community FCU on 7/9/2019

Digital onboarding

Bradenton, FL (July 9, 2019) – Manatee Community Federal Credit Union selected Digital Onboarding Inc., a SaaS technology company that provides a fully automated new account activation platform, to grow engagement and provide a best-in-class banking experience for its expanding member base.

“At Manatee Community Federal Credit Union, we recently expanded our charter to serve members in Sarasota County, various employment groups, and associations and we want to ensure that we deliver a best-in-class banking experience, no matter where our members reside,” said Sherod Halliburton, CEO, Manatee Community Federal Credit Union. “Our team evaluated a number of digital platforms that could help us better engage and satisfy members and found that the Digital Onboarding platform was the best option in the market.”

Research has shown that consumers want frequent, quality communications from their financial institution, especially during the early days of the relationship. Yet, the 75-page Digital Banking Report, ‘State of the Digital Customer Journey,’ found that only 55% of financial institutions indicated that they had a structured ‘Thank You” onboarding process after account opening.

“Building member engagement is challenging, especially when members live outside of the primary branch service area,” said Ted Brown, Chief Executive Officer, Digital Onboarding. “With the Digital Onboarding platform, Manatee Community Federal Credit Union can deliver an exceptional banking experience to all of its members. We’re thrilled to be partnering with the credit union on this important growth initiative.”

About Manatee Community Federal Credit Union:

Founded in 1958, Manatee Community Federal Credit Union is located in Bradenton, Florida

and is the only credit union chartered in Manatee County. Manatee Community’s mission is -

“Strengthening communities and improving lives by providing access to affordable, high-quality

financial products and services.” For additional information, visit www.manateecfcu.org.

About Digital Onboarding Inc.
Digital Onboarding Inc. is a SaaS technology company focused on helping banking and credit union customers activate their financial services products. Digital Onboarding provides a fully automated new account activation platform that is more efficient and effective than traditional phone calls, emails, direct mail, and print brochures, driving profit by increasing new customer activation rates. For additional information, visit
digitalonboarding.com.

For Manatee Community FCU media inquiries, contact: Tameka Burch-Moore,
tbmoore@manateecfcu.org or (941) 941.748.7704 ext. 125. For Digital Onboarding media inquiries, contact: Laurie McLachlan, laurie@digitalonboarding.com or 617.921.2916.



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